98% of your website visitors don't convert on first visit. Retargeting brings back the right ones. But only if you don't treat every visitor the same, but specifically target those matching your audience.
The problem isn't retargeting itself. The problem is most companies treat every website visitor the same.
The typical retargeting campaign shows every website visitor the same ad, whether it's an intern who clicked wrong or the VP Engineering studying your pricing page. Result: 80% of budget goes to people who will never buy.
Our approach is different. We combine retargeting audiences with persona filters and CRM data. So you only re-engage visitors who actually match your customer profile, and tailor the message to their buying stage.
Not retarget every visitor, only those matching your target audience. Via LinkedIn data, CRM matching, and behavioral filters.
Google Display, YouTube, LinkedIn, and Search Retargeting work together instead of in isolation. Consistent messaging across all touchpoints.
Someone who visited your pricing page needs a different message than someone who only read a blog post. We segment by purchase readiness.
These problems we see at B2B companies using retargeting or who have avoided it so far.
If you show every visitor the same ad for 30 days, yes. But with frequency capping, sequential messaging, and persona filters, retargeting becomes valuable touchpoint instead of harassment.
Usually due to missing segmentation. Throwing all visitors into one bucket and showing the same 'Book a Demo' ad doesn't work. Different visitor groups need different messages.
In B2B you often have less traffic than B2C. That's why cross-channel retargeting is so important: Google Display, YouTube, and LinkedIn together generate enough reach to retarget effectively.
Google retargeting and LinkedIn retargeting run as separate campaigns with different messages. This confuses your audience instead of convincing them. A consistent cross-channel approach is missing.
Six building blocks for retargeting that wins back the right visitors.
We segment your visitors by pages visited, dwell time, and engagement. Pricing page visitors get different ads than blog readers. Message fits purchase readiness.
Via LinkedIn Insight Tag and CRM data, we filter retargeting audiences by job title, company size, and industry. Budget goes only to people who can actually buy.
Google Display, YouTube, LinkedIn, and Search Retargeting as integrated strategy. Your audience sees consistent messages across all channels, not isolated campaigns.
Instead of always the same ad: a planned sequence of messages guiding your audience through the funnel. From awareness through consideration to concrete offer.
Nobody wants to see the same ad 50 times. We limit frequency per person and automatically remove converted visitors from retargeting lists.
Like all channels, we measure retargeting success in the CRM. Which audiences and messages actually lead to pipeline and deals, not just clicks?
In 30 minutes we analyze your current retargeting strategy and show where potential is being wasted.
Structured, data-driven, and focused on pipeline results.
We analyze which visitors reach your site, what pages they visit, and where they drop off. From this we build a segmentation strategy that groups visitors by purchase readiness.
Build cross-channel retargeting structure with segmented audiences, sequential messaging, and persona filters. Creatives are customized to each segment and stage.
Ongoing A/B testing of messages, frequency capping optimization, and scaling of high-performing segments. CRM-based reporting shows what actually drives pipeline.
We don't use retargeting as a last-ditch effort. We use it as a strategic layer to multiply the efficiency of all your other channels.
We filter retargeting audiences by job title, company size, and CRM data. Budget goes to decision makers, not everyone who ever visited your site.
Google Display, YouTube, LinkedIn, and Search retargeting as one strategy. Your audience experiences consistent messaging, not conflicting campaigns.
Not 30 identical ads but planned sequences that move visitors through the funnel. Messages evolve from awareness to consideration to decision.
We measure success where it matters: in your CRM. You see which retargeting audiences actually generate qualified leads and deals.
Answers to the most important questions about Retargeting Management for B2B.
Only if done wrong - showing the same ad 50 times to every visitor. With proper frequency capping, sequential messaging, and persona filters, retargeting becomes a helpful reminder for people already interested. Studies show B2B visitors need 5 - 8 touchpoints before deciding.
By behavior (pages visited), stage (top vs. bottom of funnel), and persona (via LinkedIn + CRM data). Someone on your pricing page needs different messaging than someone who only read a blog post.
We recommend 2,000 - 3,000 euros monthly across Google Display, YouTube, and LinkedIn. With cross-channel volume, you reach enough decision makers to see meaningful results.
Typically 30 - 60 days. In B2B, 98% of visitors don't convert immediately, but they need time to evaluate. Sequential messaging over 4 - 8 weeks is more effective than blasting the same message.
They complement each other. LinkedIn reaches decision makers more precisely but has lower volume. Google Display reaches more people but less precisely. Combined, they multiply effectiveness.
We analyze your current visitor behavior and show how strategic retargeting can multiply your other channels' efficiency.
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