Without clean conversion tracking, you're flying blind. We implement server-side tracking, API integrations, and CRM connections so every click is attributed correctly.
Google Ads tells you conversions. Your CRM tells you real results. If they don't match, one of them is lying.
Most companies rely on Google Ads' conversion pixels. But pixels only see form submissions. They don't see which forms actually become qualified leads, which leads become opportunities, and which opportunities close as deals.
We connect your ads directly to your CRM. So you see the full funnel: which campaigns and keywords generate real deals, not just form submissions that never qualify.
Offline events from your CRM uploaded back to Google, Facebook, and LinkedIn daily. The algorithm learns which clicks actually matter.
Direct integration with your CRM API. Every conversion is attributed to the campaign, keyword, and ad that created it.
See how Google, Bing, LinkedIn, and organic work together. No more guessing which channel generated which lead.
These tracking problems make B2B marketers make wrong optimization decisions.
Google says 100 conversions, but your CRM only has 20 qualified leads. You're optimizing on inflated numbers.
You track form submissions, but don't know if they're qualified MQLs, SQLs, or just spam. Quality disappears in the numbers.
Did Google Ads generate that lead, or did they click a LinkedIn ad first, then a Google ad? You have no idea which channel deserves credit.
Without CRM data, you optimize campaigns on website events instead of actual business outcomes. This leads to wasted budget.
Complete conversion tracking infrastructure for B2B.
We connect your CRM (HubSpot, Salesforce, Pipedrive) with Google Ads, Facebook, LinkedIn, and Bing. Full integration, daily data sync.
Google Ads Conversions API, Facebook CAPI, and CRM integration. Offline events uploaded daily so the algorithm learns from real business outcomes.
Define what makes a qualified lead in your CRM. Track MQL, SQL, and Opportunity stages back to the original ad click.
Multi-touch attribution across Google, Bing, LinkedIn, and organic. Understand which touchpoints matter most for deal closure.
Ad platform data vs. CRM data: where do they differ and why? Transparent reports that show the complete funnel.
With clean data, optimization becomes scientific. We continuously improve campaigns based on CRM-validated outcomes, not platform estimates.
Let us discuss in a free consultation how we can help you.
From audit to clean data to optimization.
Map your current setup. Where is data tracked? Where are the gaps? How do ad platform metrics compare to CRM reality?
Connect CRM to ad platforms. Set up server-side tracking, API integrations, lead scoring. Daily data sync begins.
Verify data accuracy. Once tracking is clean, optimize campaigns on CRM-validated metrics, not platform estimates.
Answers to the most important questions about Conversion Tracking for B2B.
Pixel-based tracking only sees website events. Server-side tracking sees actual business outcomes from your CRM. For B2B, server-side is essential.
Typically 2 - 4 weeks depending on CRM complexity. Simple setups can be done in days. Complex multi-platform setups take longer.
Most do via API or plugins. HubSpot, Salesforce, Pipedrive all integrate well. We handle the technical setup.
If it has an API, we can integrate it. If not, we build custom integration solutions via webhooks or data exports.
Implementation costs range from 3,000 - 10,000 euros depending on complexity. In the consultation we provide exact estimate based on your setup.
We audit your current tracking setup and show discrepancies between ad platforms and CRM. Often there's huge optimization potential hiding in bad data.
Free Consultation