Most Google Ads accounts optimize on the wrong signals. We train the algorithm on real deals from your CRM, not form submissions that never lead to a call.
Google Ads in B2B works fundamentally differently than in B2C or e-commerce. The internal numbers in Google Ads are signals, but not the whole truth.
Google Ads shows you conversions, click rates, and cost per lead. But which of these leads actually become opportunities and deals, you only see in your CRM. That's exactly where we start.
We connect Google Ads with your CRM and optimize campaigns on the metrics your sales team cares about: qualified leads, booked demos, and closed deals.
Google Ads numbers are indicators. We measure real performance where deals happen: in your CRM.
Daily offline conversion upload so Google learns which clicks lead to real customers.
PMax and automated campaigns don't mean less work. They mean more work filtering out wrong search terms.
We see these problems at almost every B2B company running Google Ads.
Your dashboard shows increasing conversion numbers, but your sales team wonders where the qualified leads are. The discrepancy comes from poor tracking and wrong optimization goals.
Your agency set up Performance Max and let it run. But nobody checks which search terms and placements actually get triggered. Result: irrelevant traffic burning budget.
Without daily CRM data upload to Google Ads, the algorithm optimizes for website conversions instead of real deals. That's like flying blind.
Your reports show CPCs, CTRs, and impressions. But nobody can tell you what an actual deal from Google Ads really cost.
Six building blocks for Google Ads campaigns that generate real pipeline.
Founded campaign structure based on your sales process, best customers, and market. No copy-paste strategy, but tailored to your B2B company.
Daily CRM data upload to Google Ads. So the algorithm learns which clicks lead to opportunities and deals. Correct algorithm training is top priority.
Automatic campaigns like PMax don't mean less work. We invest the time in filtering out wrong search terms, placements, and audiences. Control instead of autopilot.
We identify keywords with real B2B purchase intent and consistently filter out irrelevant traffic. Ongoing search term audits ensure no budget is wasted on wrong clicks.
A perfect campaign is useless if the landing page doesn't convert well. We continuously analyze, test, and optimize your landing pages for qualified conversions.
Reports your sales team understands: qualified leads, pipeline value, and actual ROI per campaign. Based on CRM data, not Google Ads estimates.
In 30 minutes we analyze your Google Ads account and show where the discrepancy is between Google numbers and CRM reality.
Structured, measurable, and focused on pipeline results.
We analyze your current campaigns and reconcile Google Ads data with your CRM. Where are you losing money? Which campaigns deliver real deals? This creates a prioritized roadmap.
Set up offline conversion tracking, implement CRM integration, build campaign structure. All with the goal of training the algorithm on the right signals.
Daily conversion upload, ongoing search term audits, A/B testing, and scaling of the most profitable campaigns. With monthly CRM-based ROI reporting.
We're not a generic PPC agency that optimizes on CTR and CPC. We optimize on what matters: pipeline and deals.
We measure success where deals happen: in your CRM. Not in Google Ads dashboards. Daily offline conversion upload is standard with us, not optional.
Automated campaigns need more supervision, not less. We invest the time that others save into filtering out irrelevant traffic.
We understand long sales cycles, high ticket values, and complex buying centers. Our strategies are designed for them.
You see at any time which campaigns perform and which don't. Full access to all data, no dependency on reports that only tell half the truth.
Answers to the most important questions about Google Ads Management for B2B.
We optimize on CRM data, not Google Ads conversions. This means: daily offline conversion upload, campaign optimization on real deals, and reporting based on pipeline value. Most agencies optimize on form submissions and call that success.
Offline conversion tracking means we daily upload actual results from your CRM (qualified leads, opportunities, deals) back into Google Ads. So the algorithm learns which clicks lead to real customers, and optimizes accordingly. Without this step, Google optimizes on website conversions that often have nothing to do with real business success.
You typically see the first qualified leads within 2 - 4 weeks. Full optimization on CRM-based deals takes 2 - 3 months as the algorithm needs enough conversion data to learn effectively.
Performance Max automates deployment but not quality control. Without regularly filtering out irrelevant search terms, placements, and audiences, Google shows your ads on pages and for searches that have nothing to do with your B2B product. That requires daily attention.
We recommend a minimum monthly ad budget of 3,000 - 5,000 euros. That lets us gather enough data in most B2B niches to effectively train the algorithm and make informed optimization decisions.
Yes. We have experience with all major B2B CRMs. We set up the integration for offline conversion upload as part of the onboarding. That's not an add-on, it's core to our approach.
Yes, we take over and optimize existing campaigns. In the audit we first reconcile Google Ads data with your CRM and identify which campaigns actually deliver deals. We build on that.
We analyze your current situation for free and show the discrepancy between Google Ads numbers and CRM reality. The consultation is non-binding.
Free Consultation