Performance Ads for B2B

Paid ads that produce pipeline.
Not just clicks.

Google Ads, Bing Ads, LinkedIn Ads, and retargeting: We build paid campaigns that generate qualified leads. With clean tracking and landing pages that convert.

Ø 40%
less cost per lead
2-4 Weeks
to first qualified leads
100%
transparent ROI tracking

What LeadAds Delivers

Paid ads for B2B focused on qualified leads and ROI. We handle the right platform strategy, clean conversion tracking, and landing pages that convert.

Better leads, not more clicks

Most B2B companies run ads on one platform and hope for the best. We have acquired 400+ enterprise customers for our B2B clients and know where your buyers actually search and decide: Google for purchase intent, Bing for lower CPCs in the same target audience, LinkedIn for demand generation with decision makers.

Add retargeting that brings your website visitors back, conversion tracking that assigns every lead to the right source, and landing pages that turn clicks into qualified contacts. And because LeadAds integrates with LeadOrganic and LeadLLM, your paid and organic efforts reinforce each other instead of working in silos.

Multi-Channel Instead of Single Platform

Google, Bing, and LinkedIn: We find the right channel mix for your target audience and budget.

Clean Conversion Tracking

Server-side tracking, API integration, and CRM attribution. So every lead is assigned to the right source.

Transparent ROI Reports

Monthly reports with ad spend, leads, cost per lead, and actual ROI. Across all channels.

Does This Sound Familiar?

These are the problems we see at B2B companies running paid ads.

High Click Costs, Low Results

You spend thousands monthly on ads, but leads are unqualified or non-existent. Often it's the wrong channel mix or missing keyword strategy.

No Clean Tracking

You don't know which campaigns and channels actually generate leads and which ones just burn budget.

Wrong Focus on Vanity Metrics

Your agency reports on impressions and click rates, but not on pipeline value and ROI.

Landing Pages Don't Convert

Your ads get clicks, but landing pages don't turn visitors into qualified leads.

What's Included

Six building blocks for paid ads that pay off.

Google Ads

The strongest channel for B2B purchase intent. We build campaigns optimized for qualified leads: solid keyword strategy, negative keywords, A/B testing, and bid optimization.

Discover Google Ads →

Bing Ads

Lower CPCs with comparable target audience. Bing Ads often reach decision makers in companies using Microsoft products. We use this channel as a strategic complement to Google.

Discover Bing Ads →

LinkedIn Ads

Demand generation with B2B decision makers. LinkedIn Ads allow targeting by job title, company size, and industry. Ideal for account-based marketing and awareness with your target audience.

Discover LinkedIn Ads →

Retargeting

Only 2 - 3% of website visitors convert on first visit. Retargeting brings back the other 97%. We set up cross-platform retargeting that strategically guides visitors to conversion.

Discover Retargeting →

Conversion Tracking

Without clean tracking, no optimization. We implement server-side tracking, API integration into your CRM, and cross-channel attribution. So you know exactly which channel and campaign delivers leads.

Discover Conversion Tracking →

Landing Pages

The best campaign is useless if the landing page doesn't convert. We continuously analyze, test, and optimize your landing pages for conversion rate and lead quality.

Discover Landing Pages →

Are Your Paid Ads Burning Budget Right Now?

In 30 minutes we analyze your campaigns and show concrete improvement potential.

Book Consultation

Three Phases to Success

Structured, measurable, and results-focused.

1

Audit & Analysis

We analyze your current campaigns across all channels: keywords, targeting, landing pages, and conversion tracking. This results in a detailed audit with concrete action areas and prioritized roadmap.

2

Strategy & Implementation

Based on the audit, we develop the optimal channel mix, new campaign structures, implement clean tracking, and optimize your landing pages. All with clear goals and KPIs.

3

Optimization & Scaling

Continuous A/B testing, bid optimization, and scaling of the most profitable campaigns and channels. With monthly ROI reporting and transparent communication.

What Sets Us Apart from Other Agencies

We're not a generic PPC agency. We specialize in B2B and measure success by pipeline, not clicks.

1

Practitioners, Not Consultants

We have managed over 1M EUR in ad budgets and acquired 400+ enterprise customers for our clients. We build what we recommend - no slide decks without execution.

2

Full-Funnel from a Single Source

LeadAds does not work in isolation. Combined with LeadOrganic (SEO & Content) and LeadLLM (AI visibility), every touchpoint in your buyer journey is covered - from one team.

3

Skin in the Game

We offer success-based billing models because we bet on our own results. Plus: Customer Journey Interviews give us real buyer insights that make your campaigns sharper than any keyword tool could.

4

Transparency Instead of Black Box

Full access to all accounts, data, and reports. No lock-in, no hidden dashboards. You see exactly what performs and what does not.

FAQ

Answers to the most important questions about LeadAds.

How quickly do B2B paid ads deliver results?

You typically see the first qualified leads within 2 - 4 weeks after campaign launch. Full optimization for maximum efficiency usually takes 2 - 3 months as we continuously test keywords, bids, and landing pages.

Google Ads, Bing Ads, or LinkedIn Ads: Which platform is right for B2B?

That depends on your target audience and offer. Google Ads work for purchase intent, LinkedIn Ads for demand generation with decision makers, Bing Ads as cost-effective supplement. We analyze which channel mix makes most sense for you in the consultation.

What's the minimum budget for B2B search engine advertising?

We recommend a minimum monthly ad budget of 3,000 - 5,000 euros (in addition to management fees). That lets us gather enough data in most B2B niches to make informed optimization decisions.

How much does paid ads management cost at Leadanic?

Our pricing depends on scope, complexity, and number of channels. In the free consultation we analyze your situation and create an individual quote. There are no long-term contracts.

Can Leadanic take over existing Google Ads campaigns?

Yes, we take over and optimize existing campaigns across all platforms. In the audit process we identify quick wins and create a prioritized roadmap. You don't lose a day of performance.

How do you measure ROI of paid ads campaigns?

We track qualified leads (not just clicks), cost per qualified lead, pipeline value, and actual ROI. For this we implement clean conversion tracking with API integration into your CRM so every lead across all channels is assigned to the right source.

How does working with a B2B ads agency work?

After audit and strategy phase, you have a dedicated contact, weekly or bi-weekly updates, and detailed monthly reports. We work closely with your marketing and sales teams and aren't a black-box service provider.

What are Customer Journey Interviews and why do they matter for ads?

We interview your actual customers about their buying journey - what they searched for, which touchpoints mattered, and what convinced them. These real insights feed directly into keyword strategy, ad copy, and landing page messaging. The result: campaigns built on actual buyer behavior, not just keyword tool data.

Do you offer success-based pricing for paid ads management?

Yes. We offer success-based billing models where part of our fee is tied to campaign performance. We only win when you win. Details depend on your setup and goals - we discuss the best model in the initial consultation.

Ready for Paid Ads That Really Perform?

We analyze your current situation for free and show initial concrete improvement potential. The consultation is non-binding.

Free Consultation