Author
Founder & Growth Marketing Consultant
Founder of Leadanic. 6+ years B2B growth marketing, 400+ enterprise clients acquired, exit experience. Specialized in Google Ads, SEO and AEO for B2B.
Before Leadanic existed, I built and scaled growth teams in B2B companies. As Head of Growth at Scanbot SDK, I increased lead generation by more than 250% and doubled the sales pipeline - with a budget of under one million euros per year.
Scanbot SDK was acquired by Apryse in 2025 - with the pipeline as a central value driver of the acquisition. Since 2025, I lead the Answer Engine Optimization strategy and the entire Developer Marketing department at Apryse as Director AEO & Developer Marketing.
I founded Leadanic because I saw how most agencies treat B2B: reports full of impressions and click rates, but not a single qualified lead. My approach is different - every action must measurably contribute to pipeline.
Performance campaigns optimized for pipeline. From campaign strategy to bidding to attribution.
Organic lead generation through content with real buyer intent. Technical SEO, content clusters and E-E-A-T.
Visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Structured data and AI-optimized content.
Full-funnel B2B demand gen from awareness to pipeline. Multi-channel strategies that work together.
Systematic growth processes with tracking, attribution and CRM integration. HubSpot, Salesforce, GA4.
Marketing for technical audiences. SDK positioning, technical content strategy, developer relations.
