About Niklas

Before Leadanic existed, I built and scaled growth teams in B2B companies. As Head of Growth at Scanbot SDK, I increased lead generation by more than 250% and doubled the sales pipeline - with a budget of under one million euros per year.

Scanbot SDK was acquired by Apryse in 2025 - with the pipeline as a central value driver of the acquisition. Since 2025, I lead the Answer Engine Optimization strategy and the entire Developer Marketing department at Apryse as Director AEO & Developer Marketing.

I founded Leadanic because I saw how most agencies treat B2B: reports full of impressions and click rates, but not a single qualified lead. My approach is different - every action must measurably contribute to pipeline.

Google Ads

Enhanced Conversions for Leads: The B2B Setup (2026)

In B2B, a large share of your real conversions never make it back to Google Ads. Enhanced Conversions for Leads closes that gap - if you get the setup right.

July 3, 2026 - 6 min read

LLM & AEO

B2B LLM Visibility: How to Get Cited by ChatGPT & Co.

B2B LLM visibility explained: how large language models pick which brands to cite, which tools are worth paying for, and how to get started without a big budget.

July 2, 2026 - 16 min read

Google Ads

Performance Max for B2B: Steer It Toward Pipeline, Not Junk Leads

Performance Max can be your most profitable B2B campaign or a spam-lead machine. The difference is the setup. Here are the four levers that decide which one you get.

July 2, 2026 - 6 min read

LLM & AEO

Google AI Mode for B2B: How to Stay Visible

Google AI Mode passed 1 billion users. Here is what it means for B2B pipeline - and how to stay cited as the answer instead of losing the click.

July 1, 2026 - 6 min read

LLM & AEO

llms.txt for B2B Websites: Does It Actually Work? (2026)

llms.txt promises to feed AI models your best pages. Here is what the file is, what the evidence says about whether it works, and how B2B teams should use it.

June 30, 2026 - 6 min read

B2B Marketing

Conversion Rate Optimization for B2B Websites (2026)

What actually moves B2B conversion rates: 2026 benchmarks, the highest-impact levers, how to A/B test with low traffic, and a CRO process that works.

June 29, 2026 - 13 min read

B2B Marketing

MQL vs. SQL: The Difference Explained Simply (2026)

MQL or SQL - what is the difference? How to define both lead stages cleanly, avoid the handoff breakdown, and move more qualified pipeline to your sales team.

June 29, 2026 - 6 min read

SEO

Link Building for B2B SaaS: 4 Tactics That Work (2026)

B2B SaaS companies have link assets most businesses do not. Here are four SaaS-native link building tactics that earn authoritative backlinks in 2026.

June 28, 2026 - 6 min read

B2B Marketing

Marketing Analytics for B2B: What to Track (2026)

B2B marketing analytics is more than a dashboard or a KPI list. Here is the measurement framework: what to track at each funnel stage and the data foundation behind it.

June 27, 2026 - 6 min read

LLM & AEO

LLM SEO: How to Optimize for AI Search (2026)

LLM SEO is how B2B brands get cited inside ChatGPT, Perplexity, and Google AI Overviews. Here is what it is, why it matters in 2026, and how to do it.

June 26, 2026 - 7 min read

LLM & AEO

AI SEO Tools: What Works for B2B in 2026

AI SEO tools promise to automate keyword research, content, and AI-search visibility. Here is what actually works for B2B teams in 2026 - and what to skip.

June 24, 2026 - 6 min read

B2B Marketing

Lead Scoring Models: How to Build Your First One (2026)

Point-based, tiered, or predictive - a practical guide to the three B2B lead scoring models and how to build your first one without overengineering it.

June 23, 2026 - 6 min read

SEO

Website Relaunch SEO: The B2B Checklist (2026)

Planning a website relaunch? This B2B SEO checklist shows how to keep your rankings - URL mapping, 301 redirects, and the migration mistakes to avoid.

June 22, 2026 - 6 min read

B2B Marketing

HubSpot Alternatives 2026: Which CRM Fits Your B2B

HubSpot is powerful but expensive. Compare the best HubSpot alternatives for B2B in 2026 by use case: budget, enterprise, all-in-one and technical teams.

June 21, 2026 - 6 min read

B2B Marketing

Inbound Marketing for B2B: Still Worth It in 2026?

Is inbound marketing still worth it for B2B in 2026? How buyer behavior and AI search changed the game, and how to build an inbound engine that still works.

June 3, 2026 - 6 min read

B2B Marketing

B2B Newsletter: How to Build and Convert (2026)

A B2B newsletter only works if it builds the list, earns the open, and moves people toward pipeline. Here is how to build one that converts in 2026.

June 2, 2026 - 6 min read

B2B Marketing

B2B Social Media Marketing: What Actually Works (2026)

A practical B2B social media playbook for 2026: which platforms matter, what content earns attention, and how organic and paid work together to build pipeline.

June 1, 2026 - 6 min read

B2B Marketing

LinkedIn Strategy for B2B Companies (2026)

An organic LinkedIn strategy for B2B: positioning, content pillars, personal profiles vs company page, posting cadence, and how to measure what works.

May 31, 2026 - 6 min read

B2B Marketing

Ideal Customer Profile (ICP) for B2B: How to Build One (2026)

Most B2B teams reference an ICP without ever building one. Here is how to construct a usable Ideal Customer Profile from real data, not a workshop guess.

May 28, 2026 - 6 min read

B2B Marketing

ABM vs Demand Gen: When to Use Which (2026)

ABM or demand generation? How to pick the right B2B strategy based on deal size, sales cycle, and team capacity, with a decision framework.

May 27, 2026 - 6 min read

B2B Marketing

Marketing Automation + CRM: How to Connect Them (2026)

How B2B teams connect marketing automation to their CRM in 2026: native vs. middleware, field mapping, conflict rules, and how to keep the sync healthy.

May 26, 2026 - 7 min read

LLM & AEO

AI and the Future of SEO: B2B Perspective (2026)

Is SEO dying or just evolving? A B2B perspective on AI search, zero-click results, and what changes for SEO teams in 2026 and beyond.

May 23, 2026 - 6 min read

B2B Marketing

Marketing Automation Tools: B2B Comparison 2026

A practical 2026 comparison of B2B marketing automation tools: HubSpot, Marketo, ActiveCampaign and more, with real costs and trade-offs.

May 21, 2026 - 7 min read

Google Ads

Google Ads Optimization for B2B: 10 Quick Wins (2026)

Ten practical Google Ads optimizations B2B teams can ship this week to cut waste, lift conversion rate, and stop funding low-intent clicks.

May 20, 2026 - 6 min read

B2B Marketing

What Is Marketing Automation? A B2B Primer (2026)

Marketing automation explained for B2B teams: what it actually is, how it works, and when to adopt it. A practical primer without the jargon.

May 19, 2026 - 6 min read

Google Ads

Google Ads Campaign Setup for B2B: Step by Step (2026)

A no-fluff walkthrough for setting up your first B2B Google Ads campaign in 2026: account structure, conversion tracking, campaign type and launch settings.

May 18, 2026 - 7 min read

B2B Marketing

LinkedIn Ad Formats: Which One Works for B2B (2026)

The 2026 guide to LinkedIn ad formats for B2B: Sponsored Content, Thought Leader Ads, Message and Conversation Ads, with real benchmark data and a decision matrix.

May 17, 2026 - 6 min read

B2B Marketing

LinkedIn Ads Costs: What B2B Companies Pay in 2026

What do LinkedIn Ads really cost in B2B? Honest benchmarks for CPC, CPM, and CPL plus the levers that actually lower your spend.

May 16, 2026 - 6 min read

SEO

On-Page SEO for B2B: The Practical Guide (2026)

Title tags, meta descriptions, headings, schema, and internal links: what to actually change on B2B pages in 2026 to win clicks and AI citations.

May 15, 2026 - 8 min read

SEO

Technical SEO Checklist for B2B SaaS (2026)

The technical SEO foundations B2B SaaS sites need in 2026: Core Web Vitals, crawl budget, schema, and the new AI crawler layer.

May 14, 2026 - 7 min read

B2B Marketing

Lead Management for B2B: From Lead to Customer (2026)

From capture to handoff to close: how B2B teams build a lead management system that turns raw inbound into qualified pipeline, not lost contacts.

May 13, 2026 - 15 min read

Google Ads

Google Ads Consent Mode v2: What B2B Advertisers Need to Know (2026)

Consent Mode v2 is mandatory in the EU, but most B2B advertisers run Basic Mode and lose conversions. Here is the Advanced Mode setup, modeling threshold, and CMP picks.

May 12, 2026 - 6 min read

B2B Marketing

Account Based Marketing: The B2B Guide (2026)

How B2B teams build an ABM program that actually moves pipeline. Targeting, plays, sales alignment, and the metrics that matter in 2026.

May 11, 2026 - 15 min read

LLM & AEO

ChatGPT Ads Go Live in the US: What B2B Marketers Need to Know

OpenAI opened ChatGPT Ads to US advertisers on May 5, 2026. CPC bidding, no minimum spend, Conversions API. Here is what B2B teams should do now.

May 11, 2026 - 6 min read

Content

B2B Content Marketing Examples That Actually Worked (2026)

Real B2B content marketing case studies with verified numbers: Zapier, Runn, HubSpot. What worked, what to copy, and what to avoid.

May 10, 2026 - 6 min read

Google Ads

Server-Side Tracking for B2B: Why and How (2026)

Server-side tracking recovers 20-40% of conversions lost to ad blockers and ITP. How to set it up for B2B Google Ads and what it costs.

May 10, 2026 - 6 min read

B2B Marketing

Marketing Automation for B2B: The Complete Guide (2026)

From workflows to lead scoring to CRM sync: how B2B teams build a marketing automation system that drives pipeline, not just emails.

May 8, 2026 - 14 min read

LLM & AEO

GEO vs SEO: What Changed and What to Do About It (2026)

Generative Engine Optimization is reshaping how B2B buyers find vendors. What is GEO, how is it different from SEO, and where to focus first.

May 6, 2026 - 6 min read

B2B Marketing

AI in B2B Marketing: Practical Use Cases (2026)

Beyond the hype. Real ways B2B marketing teams use AI in 2026 - what works, what does not, and how to pilot without breaking your brand.

May 5, 2026 - 6 min read

B2B Marketing

Email Marketing for B2B: Strategy & Automation Guide (2026)

How to build a B2B email program that drives pipeline. Strategy, list building, segmentation, automation, and benchmarks - with real 2026 data.

May 4, 2026 - 7 min read

SEO

B2B Buyer-Intent Keywords: A Practical Guide (2026)

Why search volume misleads in B2B. How to find buyer-intent keywords that convert better than head terms - with modifier patterns and a 30-minute workflow.

May 3, 2026 - 6 min read

B2B Marketing

Cold Email for B2B: Templates That Actually Work (2026)

B2B cold email reply rates average 3.43% in 2026, while personalized senders hit 2-3x more replies. Templates, follow-ups, and benchmarks that perform.

May 2, 2026 - 6 min read

Google Ads

Google Ads Quality Score: What B2B Advertisers Need to Know (2026)

Quality Score still affects what B2B advertisers pay per click - but in the age of broad match and Smart Bidding, the way you read it has changed. Here is what matters.

April 29, 2026 - 6 min read

B2B Marketing

B2B Marketing Dashboard: Which KPIs to Actually Track (2026)

Most B2B marketing dashboards drown in metrics and explain nothing. Here is how to structure a 3-tier dashboard with the KPIs that actually drive decisions.

April 28, 2026 - 6 min read

B2B Marketing

B2B Retargeting on LinkedIn: The Complete Setup (2026)

How to set up LinkedIn retargeting for B2B: Insight Tag, Matched Audiences, decision-maker filtering, and the budget mistakes most teams make.

April 26, 2026 - 6 min read

B2B Marketing

Lead Scoring for B2B SaaS: How to Set It Up (2026)

Most B2B SaaS teams either skip lead scoring or build a model that scores noise. Here is a practical scoring framework that separates real buyers from tire-kickers.

April 25, 2026 - 6 min read

B2B Marketing

Marketing Attribution for B2B: Which Model Fits (2026)

First-touch, last-touch, or multi-touch? How to pick the right B2B attribution model and avoid the mistakes most teams make.

April 23, 2026 - 6 min read

B2B Marketing

CAC vs LTV in B2B SaaS: The Ratio That Matters (2026)

How to calculate CAC and LTV, what a healthy ratio looks like, and why most B2B teams get it wrong. With 2026 benchmarks.

April 22, 2026 - 6 min read

LLM & AEO

ChatGPT Ads for B2B: What Marketers Need to Know (2026)

OpenAI launched ads in ChatGPT. Here is what B2B marketers should know about targeting, pricing, and how to prepare organically.

April 21, 2026 - 6 min read

B2B Marketing

Demand Gen vs Lead Gen: What Works in B2B (2026)

Demand generation vs lead generation: when to use which, how they work together, and why most B2B teams get the balance wrong. With data.

April 19, 2026 - 6 min read

Content

B2B Content Marketing ROI: How to Measure It (2026)

Most B2B teams measure content marketing ROI wrong. Here is how to track pipeline attribution, content-assisted revenue, and the metrics that actually matter.

April 17, 2026 - 6 min read

Google Ads

Google Ads DSA Ends Sept 2026: B2B Migration Guide

Google is retiring Dynamic Search Ads in September 2026. What B2B advertisers in DACH must audit now before the automatic migration to AI Max.

April 16, 2026 - 7 min read

Google Ads

Google's New Consent Rules (June 2026): B2B Guide

Google simplifies Ads consent rules on June 15, 2026. What DACH B2B companies need to audit now to avoid losing conversion signal.

April 14, 2026 - 6 min read

LLM & AEO

AI Overviews & B2B: How to Stay Visible (2026)

AI Overviews cut organic CTR by 61%. Learn how B2B companies get cited instead of buried - with data-backed tactics that work in 2026.

April 13, 2026 - 7 min read

SEO

SEO Audit for B2B: The Essential Checklist (2026)

How to audit your B2B website for SEO issues. A practical checklist covering technical health, content gaps, and quick wins - with real data.

April 8, 2026 - 7 min read

SEO

SEO Pricing: The Honest Cost Guide for B2B (2026)

What does SEO really cost? Agency vs. freelancer vs. in-house comparison, ROI calculation, and contract tips. With real B2B data.

April 7, 2026 - 22 min read

B2B Marketing

B2B Marketing Tools: The Complete Stack Guide (2026)

The best B2B marketing tools compared: CRM, automation, SEO, ads, and AI. With specific stack recommendations by company size and budget.

April 6, 2026 - 30 min read

Google Ads

Google Ads for SaaS: Benchmarks, Strategy and Common Mistakes (2026)

How SaaS companies run Google Ads profitably. Benchmarks by vertical, campaign structure tips and the mistakes that burn budget.

April 5, 2026 - 6 min read

SEO

B2B Link Building: 5 Strategies That Earn Quality Backlinks (2026)

Practical B2B link building strategies that work in 2026. Learn how to earn authoritative backlinks through digital PR, original research, and strategic outreach.

April 04, 2026 - 6 min read

SEO

B2B SEO Best Practices: A 2026 Checklist That Works

The B2B SEO best practices that actually move pipeline. A focused checklist covering on-page, technical, and content fundamentals for SaaS companies.

April 03, 2026 - 6 min read

SEO

B2B SEO Tools: What You Actually Need in 2026

Cut through the noise: which B2B SEO tools deliver real pipeline impact? A practical breakdown of must-have categories and when to invest.

April 02, 2026 - 6 min read

SEO

B2B Keyword Research: Find Keywords That Drive Pipeline

B2B keyword research done right: why search volume misleads, how to find high-intent keywords, and a practical framework for SaaS companies.

April 1, 2026 - 6 min read

Google Ads

Google Ads Conversion Tracking with Cookie Consent

Conversion Tracking despite Cookie Consent: Consent Mode v2, Enhanced Conversions, Server-Side Tracking, and Offline Conversions. The complete B2B guide.

March 31, 2026 - 25 min read

B2B Marketing

B2B Marketing Strategy 2026: The Complete Playbook

Build a B2B marketing strategy that drives pipeline in 2026. Channels, tools, frameworks, and the mistakes most teams still make.

March 30, 2026 - 28 min read

B2B Marketing

B2B Marketing KPIs: The Complete Guide (2026)

The most important B2B marketing KPIs and how to build reporting that measures pipeline and revenue, not vanity metrics. With frameworks.

March 28, 2026 - 22 min read

Google Ads

Google Ads Costs in B2B: The Honest Guide (2026)

What does Google Ads really cost in B2B? CPC benchmarks, budget planning, ROI calculation, and the most common budget killers. With real-world data.

March 26, 2026 - 22 min read

LLM & AEO

AEO for B2B: The AI Search Optimization Guide (2026)

AEO (AI Engine Optimization) for B2B companies: How to get visible in ChatGPT, Perplexity, and Google AI Overviews. With strategies, benchmarks, and practical checklist.

March 25, 2026 - 25 min read

LLM & AEO

AI Search in B2B: How to Stay Visible (2026)

How AI search engines are changing B2B marketing and how to stay visible in ChatGPT, Perplexity, and Google AI Overviews. With data, strategies, and a practical playbook.

March 25, 2026 - 22 min read

Google Ads

B2B Retargeting & Remarketing: The Complete Guide (2026)

How to use B2B retargeting and remarketing correctly: channels, segmentation, sequences, cookieless strategies, and benchmarks. With practical framework.

March 25, 2026 - 27 min read

SEO

Google Core Update 2026: What Changes for B2B Websites

Google Core Update March 2026: Information Gain, E-E-A-T, and AI content detection. What B2B websites must do now - with data and action plan.

March 23, 2026 - 20 min read

B2B Marketing

LinkedIn Ads for B2B: Complete Guide (2026)

LinkedIn Ads for B2B: benchmarks, campaign types, targeting, retargeting strategies and budget allocation. How to use LinkedIn Ads as a pipeline driver.

March 21, 2026 - 20 min read

B2B Marketing

B2B Demand Generation: The Complete Guide for B2B (2026)

B2B Demand Generation for B2B: Strategy, channels, budget allocation and KPIs. How to create demand before the buyer fills out your form.

March 18, 2026 - 21 min read

B2B Marketing

B2B Lead Generation for B2B: The Complete Guide (2026)

B2B Lead Generation for B2B: Inbound, outbound, Google Ads, SEO, LinkedIn & ABM. Strategies, benchmarks and the right channel mix for qualified leads.

March 13, 2026 - 19 min read

B2B Marketing

B2B Landing Pages: Guide for Conversions

B2B Landing Pages optimization: Benchmarks, form tips, trust elements and A/B testing for B2B. How to increase your conversion rate measurably.

March 10, 2026 - 20 min read

SEO

B2B SEO for SaaS: Growth Guide (2026)

B2B SEO for SaaS companies: keyword strategy, technical SEO, content clusters and AEO integration. The practical guide for measurable organic leads.

March 6, 2026 - 22 min read

Content

B2B Content Marketing: Guide for B2B (2026)

B2B Content Marketing Strategy for B2B: From keyword research through topic clusters to pipeline attribution. With benchmarks, frameworks and practical examples.

March 5, 2026 - 24 min read

Google Ads

Google Ads for B2B: Complete Guide (2026)

Google Ads for B2B: keyword strategy, campaign structure, bidding, CRM integration and benchmarks. With practical examples.

March 4, 2026 - 20 min read