How We Improve Your B2B Google Ads
Paid search for technical B2B and software companies, focused on qualified pipeline and ROI. We reach engineers and technical decision-makers at the moment they evaluate - with the platform strategy, conversion tracking and landing pages that turn a click into a demo.
Better leads, not more clicks
Most software companies set up Google Ads once and hope for the best. We acquired 400+ enterprise customers for our clients technical products and know how your buyers actually search and decide: high-intent searches for your category, your competitors and the problems your product solves - that is where budget belongs, and nowhere else.
Add retargeting that brings your website visitors back, conversion tracking that assigns every lead to the right source, and landing pages that turn clicks into qualified contacts. And because Google Ads integrates with SEO and AI Visibility, your paid and organic efforts reinforce each other instead of working in silos.
Focused on Google Ads
One channel, done properly: search campaigns built around real buying intent instead of budget spread thin across platforms.
Clean Conversion Tracking
Server-side tracking, API integration, and CRM attribution. So every lead is assigned to the right source.
Transparent ROI Reports
Monthly reports with ad spend, leads, cost per lead, and actual ROI. Across all channels.
Does This Sound Familiar?
These are the problems we see at software companies running paid ads without a technical-buyer focus.
High CPCs, unqualified clicks
You pay software-tier CPCs, but the clicks come from students googling tutorials and job-seekers, not from the engineers and technical buyers who actually evaluate and buy.
No clean tracking
With long, multi-touch software sales cycles you cannot tell which campaigns produce pipeline and which just burn budget.
Your agency reports clicks, not pipeline
Slick pitch upfront, then monthly impression reports. Twelve months in, you still cannot say what your ad spend contributed to revenue.
Landing pages for the wrong buyer
Your ads get clicks, but the landing page speaks generic B2B, not to a developer or technical evaluator - so they bounce.
What's Included
Seven building blocks for Google Ads that reach technical buyers and produce pipeline.
Google Ads
The strongest channel for B2B purchase intent. We build campaigns optimized for qualified leads: solid keyword strategy, negative keywords, A/B testing, and bid optimization.
Retargeting
Only 2 - 3% of website visitors convert on first visit. Retargeting brings back the other 97%. We set up cross-platform retargeting that strategically guides visitors to conversion.
Conversion Tracking
Without clean tracking, no optimization. We implement server-side tracking, API integration into your CRM, and cross-channel attribution. So you know exactly which channel and campaign delivers leads.
Landing Pages
The best campaign is useless if the landing page doesn't convert. We analyze, test and optimize your landing pages for conversion rate and lead quality.
Developer-Aware Ad Copy
Ad copy and keywords written for engineers and technical evaluators, not generic B2B. We speak the buyer's language, so the right people click and the wrong ones don't.
Competitor & Alternative Campaigns
Capture buyers actively researching your competitors and 'alternative to X' searches - your highest-intent, most winnable demand.
Performance Max & AI Bidding
We run and control Google's AI-driven campaign types (Performance Max, AI Max) so you get the reach without letting the algorithm waste budget on the wrong audience.
Are Your Paid Ads Burning Budget Right Now?
In 30 minutes we analyze your campaigns and show concrete improvement potential.
Three Phases to Success
Structured, measurable, and results-focused.
Audit & Analysis
We analyze your current campaigns across all channels: keywords, targeting, landing pages, and conversion tracking. This results in a detailed audit with concrete action areas and prioritized roadmap.
Strategy & Implementation
Based on the audit, we develop the optimal channel mix, new campaign structures, implement clean tracking, and optimize your landing pages. All with clear goals and KPIs.
Optimization & Scaling
Continuous A/B testing, bid optimization, and scaling of the most profitable campaigns and channels. With monthly ROI reporting and transparent communication.
What Sets Us Apart from Other Agencies
We are not a generic PPC agency. We have run paid for technical products and measure success by pipeline, not clicks.
Practitioners, Not Consultants
We have managed over 3M EUR in annual ad budgets and acquired 400+ enterprise customers for our clients. We build what we recommend - no slide decks without execution.
Full-Funnel from a Single Source
Google Ads does not work in isolation. Combined with SEO and AI Visibility, every touchpoint in your buyer journey is covered - one team, one strategy.
Skin in the Game
We offer success-based billing models because we bet on our own results. Plus: Customer Journey Interviews give us real buyer insights that make your campaigns sharper than any keyword tool could.
Transparency Instead of Black Box
Full access to all accounts, data, and reports. No lock-in, no hidden dashboards. You see exactly what performs and what does not.
FAQ
Answers to the most important questions about Google Ads.
How quickly do B2B paid ads deliver results?
You typically see the first qualified leads within 2 - 4 weeks after campaign launch. Full optimization for maximum efficiency usually takes 2 - 3 months as we continuously test keywords, bids, and landing pages.
Why do you focus on Google Ads instead of offering every ad platform?
Because Google Ads is where B2B software buying intent lives: buyers searching for your category, comparing alternatives and looking for solutions to the problems you solve. We would rather run one channel exceptionally well than spread your budget across platforms with weaker intent. Where another channel genuinely fits your case, we tell you honestly.
What's the minimum budget for B2B paid search?
Our engagements make sense starting at a total monthly budget of around 10,000 euros (ad spend plus management fees). That lets us gather enough data in most B2B software niches to make informed optimization decisions and optimize toward pipeline instead of guessing.
What does a B2B PPC agency do differently for software companies?
Generic PPC agencies optimize for clicks and form fills. A B2B PPC agency built for software companies understands long, multi-touch sales cycles, technical evaluators as the first touchpoint, and the difference between a demo request from an engineer and a newsletter signup. We structure keywords, ad copy, landing pages and tracking around how technical buyers actually evaluate tools.
How much does paid ads management cost at Leadanic?
Our pricing depends on scope, complexity, and number of channels. In the free consultation we analyze your situation and create an individual quote. There are no long-term contracts.
Can Leadanic take over existing Google Ads campaigns?
Yes, we take over and optimize existing campaigns across all platforms. In the audit process we identify quick wins and create a prioritized roadmap. You don't lose a day of performance.
How do you measure ROI of paid ads campaigns?
We track qualified leads (not just clicks), cost per qualified lead, pipeline value, and actual ROI. For this we implement clean conversion tracking with API integration into your CRM so every lead across all channels is assigned to the right source.
How does working with a B2B ads agency work?
After audit and strategy phase, you have a dedicated contact, weekly or bi-weekly updates, and detailed monthly reports. We work closely with your marketing and sales teams and aren't a black-box service provider.
What are Customer Journey Interviews and why do they matter for ads?
We interview your actual customers about their buying journey - what they searched for, which touchpoints mattered, and what convinced them. These real insights feed directly into keyword strategy, ad copy, and landing page messaging. The result: campaigns built on actual buyer behavior, not just keyword tool data.
Do you offer success-based pricing for paid ads management?
Yes. We offer success-based billing models where part of our fee is tied to campaign performance. We only win when you win. Details depend on your setup and goals - we discuss the best model in the initial consultation.
Ready to Fix Your Google Ads?
Book a 30-minute call. We look at your campaigns, tracking and landing pages together and show you exactly where budget is leaking - free and non-binding. And because part of our fee can be success-based, we only earn more when your pipeline grows.
Book a Call